The Election of Design Thinking

“You never really understand a person until you consider things from his point of view, until you climb inside of his skin and walk around in it.” Harper Lee, To Kill a Mockingbird

On 12th December, the United Kingdom went to the polls and voted resoundingly for a Conservative majority, smashing through Labour strongholds to take control of parliament and decide the future of the country. As Labour lick their wounds and conduct their own post-mortem, one thing they won’t talk about is Design Thinking — but did Design Thinking impact this election more than anyone realises?

“You guys should get outside London and go to talk to people who are not rich Remainers’.” Dominic Cummings, September 2019.

There are reasons why Johnson’s only words for the last month were, “Get Brexit Done” on repeat. He knew what people wanted to hear. If you look at the Conservative manifesto, it was scant on detail, yet here is another example of judging the mood of the country. In a country that votes for Brexit, when leaving the EU is nothing more than a few broadly defined notions, was that not an indication that the manifestos could be held up to similar standards and that the politics of personality were more important? Again, this highlights the lack of empathy from Labour and understanding the true issues that were relevant to the electorate at the time.

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Design Thinkers Academy London

Design Thinkers Academy London

We’re the UK arm of the Design Thinkers Academy. Using design thinking, we help embed new ways of approaching complex problems.